Consulting: Nutrition Specialist for Public Relations and Marketing Agencies

In this Section:
1.	"In a Nutshell" Background
2.	Consulting in Four Promotional Areas
3.	Advanced Skills and Experience in Consumer and Professional Marketing
4.	National Recognition as Writer, Professional Speaker and Staff Trainer for Professionals
5.	Personal Assets

Advanced Skills and Experience in
Consumer and Professional Marketing

Developed and executed marketing plans for her own innovative consumer nutrition, medical nutrition therapy (MNT) and diabetes self-management education (DSME) programs

Developed and executed the marketing plans for the hospital Outpatient Nutrition Counseling Clinic she developed and managed for several years. Target markets were both professionals and consumers: physicians, surrounding community and hospital employees. This clinic generated over $60,000 in insurance reimbursement revenue annually for over fifteen years. This required proficiency in:

Translating newest scientific studies into consumer-friendly nutrition education materials.
Being able to quickly skim journals, ezines and entries on multiple listservs.

Integrating the newest evidence-based nutrition interventions into the nutrition programs and corresponding printed pieces.

Creating and revising marketing strategies, based on trends and changes in target market demographics.

Designing media/marketing materials; e.g., brochures, press releases, program flyers, physician letters, etc.